{"id":28530,"date":"2024-10-03T18:08:59","date_gmt":"2024-10-03T16:08:59","guid":{"rendered":"https:\/\/greenstyle-muc.com\/nature-future-us-learnings-aus-lenzing\/"},"modified":"2024-10-03T18:56:13","modified_gmt":"2024-10-03T16:56:13","slug":"nature-future-us-learnings-aus-lenzing","status":"publish","type":"post","link":"https:\/\/greenstyle-muc.com\/en\/nature-future-us-learnings-aus-lenzing\/","title":{"rendered":"***Nature. Future. Us. \/\/ Learnings from Lenzing***"},"content":{"rendered":"<p><span style=\"color: #000000;\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Several hours of deep dive and numerous aha moments later, I am a lot wiser (and even more impressed): <a href=\"https:\/\/greenstyle-muc.com\/en\/lexicon\/\">TENCEL\u2122<\/a> is (to my surprise) not a textile.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\"><a href=\"https:\/\/greenstyle-muc.com\/en\/lexicon\/\">TENCEL\u2122<\/a> is the premium textile brand among the textile fiber brands of the Austrian Lenzing Group.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">TENCEL\u2122 is the brand name for the environmentally friendly and wonderfully soft lyocell and modal fibers made from beech wood as well as other regional types of wood such as spruce, birch, pine or eucalyptus, from which, thanks to innovative technology, maximally sustainable and recyclable clothing can be made, from denim, underwear, sports and workwear to shoes and home textiles.<\/span><\/span><\/span><br \/>\n<\/span><\/p>\n<blockquote><p><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Lyocell is the future.<\/span><\/span> <span class=\"jCAhz\"><span class=\"ryNqvb\">Therefore the claim: Nature.<\/span><\/span> <span class=\"jCAhz\"><span class=\"ryNqvb\">Future.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Us<\/span><\/span><\/span><\/p><\/blockquote>\n<p><span style=\"color: #000000;\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">The Lenzing Group, with its innovative product and technology solutions, stands for ecologically responsible production of specialty fibers based on cellulose from different types of wood, such as beech wood and recycled material.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">But Lenzing is much more than a fiber manufacturer.<\/span><\/span> <span class=\"jCAhz\"><span class=\"ryNqvb\">Lenzing is a real driver of innovation.<\/span><\/span> <span class=\"jCAhz\"><span class=\"ryNqvb\">Global.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">With production sites worldwide to shorten transport routes.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">And always with the goal of making the textile industry more environmentally friendly, more resource-efficient, more transparent and better in order to contribute to positive change in the textile industry.<\/span><\/span><\/span><\/span><\/p>\n<blockquote><p><span style=\"color: #000000;\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Lenzing brings the sustainability solution.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">TENCEL\u2122 Lyocell is closing the loop.<\/span><\/span><\/span><\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-28518\" src=\"https:\/\/greenstyle-muc.com\/wp-content\/uploads\/2024\/10\/inline.jpg\" alt=\"Lenzing\" width=\"1400\" height=\"924\" srcset=\"https:\/\/greenstyle-muc.com\/wp-content\/uploads\/2024\/10\/inline.jpg 1400w, https:\/\/greenstyle-muc.com\/wp-content\/uploads\/2024\/10\/inline-300x198.jpg 300w, https:\/\/greenstyle-muc.com\/wp-content\/uploads\/2024\/10\/inline-1024x676.jpg 1024w, https:\/\/greenstyle-muc.com\/wp-content\/uploads\/2024\/10\/inline-768x507.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/p>\n<h3><span style=\"color: #000000;\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">This fibre will have an even greater impact on the textile industry in the future because<\/span><\/span><\/span><\/span><\/h3>\n<ul>\n<li><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Lyocell is proven to be sustainable<\/span><\/span><\/span><\/li>\n<li><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">common resources (cotton, fossil fuels) are becoming increasingly scarce<\/span><\/span><\/span><\/li>\n<li><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">the constantly growing world population must be clothed as sustainably as possible<\/span><\/span><\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #000000;\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">What did I learn from my visit to Lenzing?<\/span><\/span> <span class=\"jCAhz\"><span class=\"ryNqvb\">A lot.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">I actually thought I already knew a lot, but I was always (positively!) surprised.<\/span><\/span><\/span><\/span><\/h3>\n<ul>\n<li><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">The wood for the compostable (certified by T\u00dcV Austria) <a href=\"https:\/\/greenstyle-muc.com\/en\/lexicon\/\">TENCEL\u2122<\/a> fibers is sourced from sustainably managed forests.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">At the production facility in Lenzing, Austria, over 40% of the wood comes from Austria, 15% each from the Czech Republic and Slovakia, and 20% from Germany (because the beech in Bavaria has not been thinned for decades).<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">3\/4 of the wood is delivered directly to the factory by rail<\/span><\/span><\/span><\/li>\n<li><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Production is carried out using resource-efficient processes.<\/span><\/span><\/span><\/li>\n<li><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Lyocell is produced without chemical solvents<\/span><\/span><\/span><\/li>\n<li><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Instead of chlorine, oxygen is used for bleaching.<\/span><\/span><\/span><\/li>\n<li><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Lenzing relies on backward integration, i.e. residual materials\/surplus production are reintegrated instead of disposed of.<\/span><\/span><\/span><\/li>\n<li><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">The fibers are certified with the EU Ecolabel for outstanding environmental performance.<\/span><\/span><\/span><\/li>\n<li><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">40% of the wood is cellulose, from which the fibers are made.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">The residual materials are isolated and produced in the factory&#8217;s own biorefinery for products such as vinegar, birch sugar, and xylose (for chewing gum).<\/span><\/span><\/span><\/li>\n<li><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Lenzing&#8217;s fiber identification system makes it possible to trace <a href=\"https:\/\/greenstyle-muc.com\/en\/lexicon\/\">TENCEL\u2122<\/a> fibers in all phases of textile production.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">This means that users and ultimately consumers can be sure that they are using or wearing <a href=\"https:\/\/greenstyle-muc.com\/en\/lexicon\/\">TENCEL\u2122<\/a> fibers from Lenzing and thus a biodegradable and recyclable fiber.<\/span><\/span><\/span><\/li>\n<li><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">To further promote the circular economy, Lenzing is experimenting with the use of waste materials such as orange peels for the production of limited edition <a href=\"https:\/\/greenstyle-muc.com\/en\/lexicon\/\">TENCEL\u2122<\/a> Lyocell fibers<\/span><\/span><\/span><\/li>\n<li><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Lenzing works with the governments of textile producing countries to improve infrastructure<\/span><\/span><\/span><\/li>\n<li><span style=\"color: #000000;\">&#8230;<\/span><\/li>\n<\/ul>\n<h3><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-28520\" src=\"https:\/\/greenstyle-muc.com\/wp-content\/uploads\/2024\/10\/inline2.jpg\" alt=\"Lenzing\" width=\"1400\" height=\"919\" srcset=\"https:\/\/greenstyle-muc.com\/wp-content\/uploads\/2024\/10\/inline2.jpg 1400w, https:\/\/greenstyle-muc.com\/wp-content\/uploads\/2024\/10\/inline2-300x197.jpg 300w, https:\/\/greenstyle-muc.com\/wp-content\/uploads\/2024\/10\/inline2-1024x672.jpg 1024w, https:\/\/greenstyle-muc.com\/wp-content\/uploads\/2024\/10\/inline2-768x504.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/p>\n<h3><span style=\"color: #000000;\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">And this is what I also learned:<\/span><\/span><\/span><\/span><\/h3>\n<ul>\n<li><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Lenzing is not only the name of the company in Upper Austria that produces fibers, among other things.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Lenzing is also the name of the place where the headquarters are located.<\/span><\/span><\/span><\/li>\n<li><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">The factory site in Lenzing has an area of \u200b\u200btwo square kilometers(!)<\/span><\/span><\/span><\/li>\n<li><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">3000 people work at the Lenzing site, even though the production halls are almost deserted due to the fully automated processes.<\/span><\/span><\/span><\/li>\n<li><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">220 people work in Research &amp; Development.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">55 of them in the laboratory (here the entire production process can be recreated on a small scale)<\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">All this and much more with the aim of bringing about positive change in the textile industry to protect the future of our planet.<\/span><\/span><\/span><\/span><\/p>\n<h3><img decoding=\"async\" class=\"alignnone size-full wp-image-28483\" src=\"https:\/\/greenstyle-muc.com\/wp-content\/uploads\/2024\/09\/inline3.jpg\" alt=\"Lenzing\" width=\"1400\" height=\"934\" srcset=\"https:\/\/greenstyle-muc.com\/wp-content\/uploads\/2024\/09\/inline3.jpg 1400w, https:\/\/greenstyle-muc.com\/wp-content\/uploads\/2024\/09\/inline3-300x200.jpg 300w, https:\/\/greenstyle-muc.com\/wp-content\/uploads\/2024\/09\/inline3-1024x683.jpg 1024w, https:\/\/greenstyle-muc.com\/wp-content\/uploads\/2024\/09\/inline3-768x512.jpg 768w, https:\/\/greenstyle-muc.com\/wp-content\/uploads\/2024\/09\/inline3-600x400.jpg 600w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/h3>\n<h3><span style=\"color: #000000;\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">My conclusion?<\/span><\/span><\/span><\/span><\/h3>\n<p><span style=\"color: #000000;\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">I am deeply impressed by the commitment to sustainability, the attempt to keep closing the loop and to provide a truly sustainable alternative to cotton and, above all, synthetic fibers in the long term.<\/span><\/span> <span class=\"jCAhz\"><span class=\"ryNqvb\">For nature.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">For the future of people and the planet.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">For us.<\/span><\/span><\/span><\/span><\/p>\n<h3><span style=\"color: #000000;\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">And what do you get out of it?<\/span><\/span><\/span><\/span><\/h3>\n<p><span style=\"color: #000000;\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">A good feeling.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">On the skin, because <a href=\"https:\/\/greenstyle-muc.com\/en\/lexicon\/\">TENCEL\u2122<\/a> Lyocell and Modal fibers make textiles wonderfully soft.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">You can usually tell they are cool to the touch.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">They regulate moisture and thus ensure comfort.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">And because they are produced under decent working conditions.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Maybe (or even quite likely) you have something with the <a href=\"https:\/\/greenstyle-muc.com\/en\/lexicon\/\">TENCEL\u2122<\/a> label in your wardrobe.<\/span><\/span><\/span><\/span><\/p>\n<h3><span style=\"color: #000000;\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Innovative co-ops:<\/span><\/span><\/span><\/span><\/h3>\n<p><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Ganni + recycle leather + <a href=\"https:\/\/greenstyle-muc.com\/en\/lexicon\/\">TENCEL\u2122<\/a> Lyocell Boots<br \/>\nCalvin Klein + Pinatex + <a href=\"https:\/\/greenstyle-muc.com\/en\/lexicon\/\">TENCEL\u2122<\/a> Lyocell Sneakers<br \/>\n(Mechanical) recycling of glacier fleece used to cover glaciers, which is brought into the textile cycle.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Learn more about <a href=\"https:\/\/greenstyle-muc.com\/en\/lexicon\/\">TENCEL\u2122<\/a><\/span><\/span><\/span>. <a href=\"https:\/\/www.tencel.com\/\">Click here &gt;&gt;&gt;<\/a><br \/>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wednesday, August 28, 2024. 8:30 a.m. Somewhere in the middle of nowhere near Lake Attersee. I&#8217;ve received an invitation to a factory tour at Lenzing in Upper Austria and I&#8217;m standing there in amazement. I have no idea what I was expecting, but definitely not on this scale.<\/p>\n","protected":false},"author":3,"featured_media":28525,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[467],"tags":[660],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>***Nature. Future. 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