{"id":25787,"date":"2023-06-19T13:04:45","date_gmt":"2023-06-19T11:04:45","guid":{"rendered":"https:\/\/greenstyle-muc.com\/neonyt-approved-5-fragen-an-lavinia-muth\/"},"modified":"2023-06-20T12:34:19","modified_gmt":"2023-06-20T10:34:19","slug":"neonyt-approved-5-fragen-an-lavinia-muth","status":"publish","type":"post","link":"https:\/\/greenstyle-muc.com\/en\/neonyt-approved-5-fragen-an-lavinia-muth\/","title":{"rendered":"Neonyt approved \/\/ 5 questions for Lavinia Muth"},"content":{"rendered":"<p><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">From July 22 to 24, 2023, the Neonyt will take place in D\u00fcsseldorf for the second time.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">With established brands and exciting newcomers.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">In order to ensure that the area in Areal B\u00f6hler is about actual sustainability, all brands are checked using a strict catalog of criteria.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">The result?<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">All brands are &#8220;Neonyt approved&#8221;.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">In the \u201c5 Questions to\u201d interview, sustainability expert Lavinia Muth reveals which criteria must be met.<\/span><\/span><\/span><\/p>\n<h4><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">What is a sustainable material?<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">How does Neonyt define a sustainable material?<\/span><\/span><\/span><\/h4>\n<p><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\"><strong>Lavinia Muth:<\/strong> It&#8217;s a really complex question, but we at Neonyt have tried to break it down for ourselves and our partners, and we define a sustainable material as one that maintains the status quo in terms of ecological impact and that<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Causes no further damage to people and the planet and in the best case even gives back, e.g. to the soil, more than is extracted from cultivation and harvesting.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">At Neonyt, we define the following materials as acceptable: recycled or organic cotton;<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">recycled or biodegradable polyester, recycled or biodegradable polyamide, innovative regenerated fibers (e.g. <a href=\"https:\/\/greenstyle-muc.com\/en\/lexicon\/\">Lenzing fibers<\/a>, Re:Newcell fibers), RWS-certified or traceable or organic wool, RAS-certified or traceable alpaca, recycled down, recycled or <a href=\"https:\/\/greenstyle-muc.com\/en\/lexicon\/\">IVN<\/a><\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Best certified leather.<\/span><\/span><\/span><\/p>\n<h4><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">What else can a fashion label do for the climate, apart from paying attention to materials?<\/span><\/span><\/span><\/h4>\n<p><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\"><strong>Lavinia Muth:<\/strong> Companies and brands can do so much besides doing less or more good.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">We believe that real impact can only be achieved holistically.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">So it is not enough to use an alternative material to be considered sustainable.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Doing a charity drive once a year is not enough to be a good business.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">All aspects of business activities such as logistics and packaging, marketing and human resources should be reviewed and measured against indicators to reduce carbon emissions and other waste and harmful materials.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">We should all strive for a world without garbage.<\/span><\/span><\/span><\/p>\n<h4><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">What does human rights due diligence actually mean and how do I do it as a fashion brand?<\/span><\/span><\/span><\/h4>\n<p><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\"><strong>Lavinia Muth:<\/strong> Human rights due diligence is the absolute basic requirement that a company should fulfill in order to be responsible.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">It means that a company carries out regular risk assessments to ensure that human rights standards are not violated within its own company and in the supply chains.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Unfortunately, this has not been done properly in the fashion industry in recent years due to shifting issues and responsibilities.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Thanks to new laws in Germany and the European Union, European fashion brands are now obliged to check what risks exist in their supply chains, to what extent grievance mechanisms are implemented and other things.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">This can only be done by the company itself and is based on respectful business relationships and, above all, respectful communication.<\/span><\/span><\/span><\/p>\n<h4><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">What is the difference between a minimum wage and a living wage;<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">when is a wage \u201cfair\u201d?<\/span><\/span><\/span><\/h4>\n<p><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\"><strong>Lavinia Muth:<\/strong> A minimum wage is a wage that is usually agreed through negotiations between government, industry and sometimes unions.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">We know that in many of the countries where our clothes are made, the national minimum wage is often not enough.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">That is why we are committed to paying so-called living wages.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">A living wage allows workers to provide for themselves and their dependents&#8217; basic needs\u2014including food, housing, education and health care\u2014as well as some income for unexpected events.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">The living wage should be earned in a normal working week of no more than 48 hours, before any bonuses, allowances or overtime and after taxes.<\/span><\/span><\/span><\/p>\n<h4><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">What does transparency and traceability mean?<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Why is it so important for more sustainability in the fashion industry?<\/span><\/span><\/span><\/h4>\n<p><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\"><strong>Lavinia Muth:<\/strong> In the fashion industry, transparency means that information about how, where and by whom a product was made is made publicly available.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Being transparent means publishing all information about every actor involved in the production process, from start to finish, and it allows customers to know exactly what they are buying, with details from every step of the production process.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">To create full transparency, traceability is key.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Supply chain traceability is the tracing of the origin and journey of products and their ingredients from the beginning of the supply chain to their end use.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">By disclosing the supply chain and passing on this data, a transparent procurement and development process is guaranteed.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Applying traceability to fashion industry supply chains means consumers can make their purchasing decisions based on what appeals to them personally and the environmental and social impact of the item or product.<\/span><\/span><\/span><\/p>\n<p><a href=\"https:\/\/greenstyle-muc.com\/en\/neonyt-duesseldorf-next-edition-mein-aufruf\/\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Become an exhibitor at the 2nd edition (July 22 to 24, 2023) of Neonyt in D\u00fcsseldorf<\/span><\/span><\/span> &gt;&gt;&gt;<\/a><\/p>\n<p><strong>*About Lavinia Muth <\/strong><\/p>\n<p><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Lavinia works as a spokesperson, mentor, advocate and consultant on ethical business practices and social justice with more than 15 years of experience in international projects (focus: textiles and community based agriculture).<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Before founding her own company in 2022, she led the sustainability activities of the German fashion brand Armedangels.<\/span><\/span><\/span><\/p>\n<p><em><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Source: Lavinia Muth for Neonyt D\u00fcsseldorf<\/span><\/span><\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why does the sustainable order fair Neonyt D\u00fcsseldorf call itself &#8220;THE FAIR FAIR&#8221;? Because all brands exhibiting there are &#8220;Neonyt approved&#8221;. Greenwashing excluded. We owe this to the catalog of criteria from Neonyt and Lavinia Muth*, who, as Sustainability Advocate &#038; Consultant, carry out the final check of the brands.<\/p>\n","protected":false},"author":3,"featured_media":25760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[467],"tags":[384,389],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Neonyt approved \/\/ 5 questions for Lavinia Muth - GREENSTYLE<\/title>\n<meta name=\"description\" content=\"All brands exhibiting at Neonyt are &quot;Neonyt approved&quot;. 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