{"id":22574,"date":"2022-05-11T17:59:52","date_gmt":"2022-05-11T15:59:52","guid":{"rendered":"https:\/\/greenstyle-muc.com\/widda-berlin\/"},"modified":"2022-06-17T15:09:31","modified_gmt":"2022-06-17T13:09:31","slug":"widda-berlin","status":"publish","type":"post","link":"https:\/\/greenstyle-muc.com\/en\/widda-berlin\/","title":{"rendered":"WiDDA berlin \u2013 fair, lokal, slow"},"content":{"rendered":"

Sabine Kelle has loved fashion since she was a child \u2013 but she became a designer in a roundabout way.<\/span><\/span> She found fashion too commercial.<\/span><\/span> Instead, she studied something else until she ended up back with her passion and studied fashion design.<\/span><\/span> Already during her studies she realized that she did not agree with the production rhythms and working conditions in conventional fashion.<\/span><\/span> The appreciation for people, animals and nature have always been neglected.<\/span><\/span><\/span><\/p>\n

After working as a fashion editor for various media, Sabine Kelle became self-employed with WiDDA.<\/span><\/span> A win brought her a studio space into her life.<\/span><\/span> In this studio in Berlin Friedrichshain, Sabine still designs all of the collection pieces herself.<\/span><\/span><\/span><\/p>\n

Her label WiDDA combines everything she had been missing.<\/span><\/span><\/span><\/h2>\n

As a child of the GDR, the original Berliner and graduate designer has a penchant for ‘meaningful’ fashion.<\/span><\/span> For fashion that makes you feel good.<\/span><\/span> Reduced to two meaningful collections with long wearable looks per year instead of endless drops with a short half-life.<\/span><\/span> Your WiDDA collection should accompany women in different phases of life and also be able to function as maternity and nursing fashion.<\/span><\/span><\/span><\/p>\n

\"Widda\"<\/p>\n

Sabine started with streetwear with a feminine touch.<\/span><\/span> Convertible clothing for modern heroines, she called her designs.<\/span><\/span> In the meantime her label has grown up.<\/span><\/span> Her collections are much more feminine with careful asymmetries that meet practical details.<\/span><\/span> Your design principle?<\/span><\/span><\/span><\/p>\n

What doesn’t work isn’t pretty.<\/span><\/span><\/span><\/p><\/blockquote>\n

That means: Everything that doesn’t fit, pleases or is too cumbersome is not pretty.<\/span><\/span> At the same time, ‘doesn’t work’ stands for everything that doesn’t work for people and the environment and basically can’t be beautiful.<\/span><\/span><\/span><\/p>\n

Sabine produces small series and custom-made products in her studio in Friedrichshain together with tailor Friederike K\u00f6psell and the WiDDA team in Berlin.<\/span><\/span> Larger quantities are manufactured in a family business in Legnica\/Poland.<\/span><\/span> Both variants secure local jobs.<\/span><\/span> With fair wages and fair working conditions.<\/span><\/span> Short transport routes also save CO2.<\/span><\/span> Speaking of CO2: the WiDDA founder had the energy consumption checked by the Berlin trade energy saving network and updated certain topics.<\/span><\/span><\/span><\/p>\n

\"WiDDA\"<\/p>\n

Sabine sees sustainability as a process.<\/span><\/span> For its collections, WiDDA uses natural and resource-saving materials such as Tencel, organic cotton, modal and linen.<\/span><\/span> Gradually more and more is converted.<\/span><\/span> It is produced under fair conditions in Germany and Poland.<\/span><\/span> The goods are packaged plastic-free and shipped CO2 neutral.<\/span><\/span><\/span><\/p>\n

And the name?<\/span><\/span> The zodiac sign Aries stands for temperament, strength, will and creativity.<\/span><\/span> Giving it the ending ‘a’ makes it feminine.<\/span><\/span> Just like in WiDDA.<\/span><\/span><\/span><\/p>\n

More information about Widda Berlin.<\/span><\/span><\/span> Click here >>><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Fairness is not just a buzzword at WiDDA. Because with her fair fashion collections, Sabine Kelle does not limit herself to common medium sizes. Her collections are made in a wide range of sizes in Berlin and Poland in order to appeal to as many women as possible.<\/p>\n","protected":false},"author":3,"featured_media":22571,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[301,293,810,377],"tags":[625,665,614,847],"acf":[],"yoast_head":"\nWiDDA berlin \u2013 fair, lokal, slow - GREENSTYLE<\/title>\n<meta name=\"description\" content=\"Fairness is not just a buzzword at WiDDA. 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