{"id":21280,"date":"2021-12-17T10:39:47","date_gmt":"2021-12-17T08:39:47","guid":{"rendered":"https:\/\/greenstyle-muc.com\/the-state-of-fashion-2022\/"},"modified":"2022-01-10T18:57:05","modified_gmt":"2022-01-10T16:57:05","slug":"the-state-of-fashion-2022","status":"publish","type":"post","link":"https:\/\/greenstyle-muc.com\/en\/the-state-of-fashion-2022\/","title":{"rendered":"The State of Fashion 2022 – this is what the fashion industry expects"},"content":{"rendered":"

The two biggest challenges for 2022 according to “The State of Fashion”: The repeatedly interrupted supply chain and the resulting extra costs as well as the high logistics costs associated with it.<\/span> Point 2 (and that’s great): sustainability.<\/span> Businesses need to rethink their procurement strategies to meet consumer demand.<\/span> Let’s keep our fingers crossed that honest strategies are being developed here instead of supposedly satisfying needs with greenwashing.<\/span> Good to know: The biggest winners in 2021 were sportswear brands, luxury companies and Chinese companies.<\/span><\/span><\/p>\n

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\u00a9 Unsplash, The Business of Fashion<\/figcaption><\/figure>\n

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Knowledge Snippits by “The State of Fashion”: McKinsey expects this for 2022<\/span><\/span><\/h2>\n

\ud83d\udc49\ud83c\udffb Even if total sales are expected to recover next year, the development will differ from region to region.<\/span> As in this year, the greatest growth will take place in the USA and China.<\/span> Europe remains behind.<\/span><\/span><\/p>\n

\ud83d\udc49\ud83c\udffb The reduced international tourism continues to have an impact on the form of consumption.<\/span> In other words: Domestic spending will increasingly come into focus.<\/span> This is why the issue of retail presence will have to be on the agenda for fashion companies.<\/span> Even if it is uncertain whether these changes in behavior caused by the pandemic will be permanent.<\/span><\/span><\/p>\n

\ud83d\udc49\ud83c\udffb Discount and luxury fashion will also perform above average in 2022.<\/span><\/span><\/p>\n

\ud83d\udc49\ud83c\udffb The challenges that have to be overcome are logistical bottlenecks, delays in production, high shipping costs and material shortages.<\/span> The predicted result: higher prices for customers.<\/span><\/span><\/p>\n

\ud83d\udc49\ud83c\udffb Industry leaders have taken bold steps in the digital realm and will continue to do so.<\/span><\/span><\/p>\n

\ud83d\udc49\ud83c\udffb Many brands will increasingly rely on circular business models, more environmentally friendly materials and more sustainable technologies.<\/span> An important topic in this context is the blockchain.<\/span><\/span><\/p>\n

\ud83d\udc49\ud83c\udffb\u00a0Online business models and in-app trading will play an increasingly important role in sales and marketing.<\/span><\/span><\/p>\n

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@ The Business of Fashion<\/figcaption><\/figure>\n

Conclusion: Even if sales recover or even increase – the challenges for the industry remain great.<\/span> Fashion companies have to be agile in order to be able to react to constantly changing conditions.<\/span> This includes improving crisis management as well as balancing the needs of various stakeholders in order to create value for their customers, their shareholders and society in general.<\/span><\/span><\/p>\n

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