{"id":18017,"date":"2021-03-21T12:45:35","date_gmt":"2021-03-21T11:45:35","guid":{"rendered":"https:\/\/greenstyle-muc.com\/melina-heinze-nrny\/"},"modified":"2021-03-22T14:46:04","modified_gmt":"2021-03-22T13:46:04","slug":"melina-heinze-nrny","status":"publish","type":"post","link":"https:\/\/greenstyle-muc.com\/en\/melina-heinze-nrny\/","title":{"rendered":"Melina Heinze – NRNY"},"content":{"rendered":"

The founding of the fashion sharing platform NRNY is a logical answer to the ethical questions in the clothing industry that Melina Heinze was already preoccupied with before her studies. It was there that she became friends with her co-founder Janina Hoffmann<\/a> and finally the first concept of a rental platform for fashion. After deep insights into the textile industry at a large sports fashion manufacturer and during a research project in Tamil Nadu, India, she decided to put NRNY into action.<\/span><\/span><\/p>\n

Two years later, based on a concept of a business plan seminar, her answer to the ever-increasing and excess of the fashion industry emerged. The peer sharing model NRNY promotes communal consumption and the new way of thinking that goes with it, in order to make a contribution to sustainable economic activity.<\/span><\/span><\/p>\n

A successful crowdfunding campaign was carried out to finance the development of the web app and the final implementation of the digital rental platform NRNY [‘narni] in December 2020. The project is supported by a NRW start-up grant. Malina and Janina have been working in the co-working space at the Entrepreneurship Center in Witten since they were founded.<\/span><\/span><\/p>\n

Contact Melina Heinze >>><\/a><\/p>\n

Discover the wardrobes from NRNY here<\/span><\/span> >>><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Just like her co-founder Janina Hoffmann, Melina Heinze dealt intensively with the dark side of the fashion industry before and during her textile technology and management studies in Reutlingen. The result? 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