{"id":15723,"date":"2020-11-30T07:00:13","date_gmt":"2020-11-30T05:00:13","guid":{"rendered":"https:\/\/greenstyle-muc.com\/lovjoi\/"},"modified":"2020-11-29T22:05:25","modified_gmt":"2020-11-29T20:05:25","slug":"lovjoi","status":"publish","type":"post","link":"https:\/\/greenstyle-muc.com\/en\/lovjoi\/","title":{"rendered":"LOVJOI \u2013 sustainable down to the smallest detail"},"content":{"rendered":"

Actually (as it is so often the case in the sustainable industry) Verena worked for a company that is anything but sustainable. She turned away from her job as a marketing expert at an automobile manufacturer<\/strong> in order to put her commitment to the organic sector.<\/strong> Her first stop: an organic supermarket<\/strong> in her Swabian homeland. The 23-year-old redesigned it according to her own ideas three months later with the help of a start-up credit. The vegan already had the issue of conscious consumption at the time. But for a long time she bought her clothes from conventional brands. In order to offer fashion according to her own ideas<\/strong>, she founded her vegan label LOVJOI in 2014<\/strong>. <\/span><\/span><\/p>\n

Design meets Sustainability – made in Riedlingen<\/h2>\n

Good to know:<\/strong> In order to put her demands on her developments for her own label<\/strong> on a solid base, Verena actually wanted to study at the fashion school at the same time as the company was founded. But she overturned this plan and quickly developed a cooperation with the Laizer fashion school<\/strong>. Three students worked with pure organic materials financed by Veren<\/strong>a for their graduation collection. In exchange, she was allowed to take over the cuts. One of these graduates became her first LOVJOI employee.<\/span><\/span><\/p>\n

Only what is sold in advance is produced. <\/span><\/span><\/h2>\n

The LOVJOI journey<\/strong> finally started with sustainable T-shirts. But the first big LOVJOI collection wasn’t long in coming. Since then, Verena Paul-Benz<\/strong> has consistently continued her expansion course on the fair fashion market and has created a small fair fashion empire<\/strong>.<\/span><\/span><\/p>\n

\"LOVJOI<\/h2>\n

The LOVJOI motto? Future is fair.<\/span><\/span><\/h2>\n

Eco-Underwear was launched in the spring \/ summer 2019 season<\/strong>. The claim? Sustainable down to the smallest detail. The sexy idea of \u200b\u200bthe Intimates series, which should clearly stand out from the organic cotton classic<\/strong>, can be seen at first glance. Lace (made from recycled nylon)<\/strong>, nifty non-toxic and silicone-free bras (up to size 85D), playful camisoles. Particular attention is paid to the range of sizes. From size zero to plus size<\/strong> and special styles for different needs, everything is in the Intimates program because body positivity<\/strong> is (not only) an important topic in Riedlingen. They work with recycled production waste<\/strong> and natural materials<\/strong> that come from controlled organic cultivation (e.g. organic cotton) or from sustainable cellulose regenerates<\/strong> such as Tencel<\/a>.<\/span><\/span><\/p>\n

For me, sustainability today is defined by the factors of ecological cultivation, social delivery conditions, regionality and vegan materials. Verena Paul-Benz in Style in Progress<\/span><\/span><\/p><\/blockquote>\n

With the autumn \/ winter collection<\/strong> of the same year, Verena added jeans to the portfolio in order to reduce the ecological footprint of denim<\/strong>. Not just like that. But in such a way that it meets her extremely high demands: The GOTS<\/a>-certified LOVJOI jeans are dyed with natural indigo<\/strong> and equipped with ingredients such as recycled polyester, recycled sewing thread<\/strong> and zipper tapes<\/strong> as well as sustainable buttons and rivets. Is that it? Not at all, because 2021<\/strong> will also see the expansion of the range: LOVJOI fans can now look forward to swimwear<\/span><\/span><\/p>\n

\"LOVJOI\"<\/h2>\n

With swimwear, LOVJOI now also makes mermaids happy.<\/span><\/span><\/h2>\n

All collections are created with attention to detail<\/strong> in creative collaboration with young designers.<\/span> The German and Portuguese production facilities<\/strong> for the certified fabrics and ingredients are regularly visited.<\/span> The feminine, casual<\/strong> jackets, trousers, dresses & Co. are sewn with the support of Syrian refugees<\/strong> who have already completed a tailor training in their homeland, in Riedlingen<\/strong> in Baden-Wuerttemberg near the Swabian Alb.<\/span> That makes it even more special: Projects with musicians and artists<\/strong> are visible in the LOVJOI collections.<\/span><\/span><\/p>\n

\"Lovjoi\"<\/p>\n

Twice as good.<\/span> But far from the target.<\/span><\/span><\/h2>\n

The LOVJOI team is driven by the common vision<\/strong> that results from social and ecological responsibility.<\/strong><\/span> Consistently transparent from the first sketch to the dispatch of the finished products.<\/span><\/span><\/p>\n

Awarded the PETA Vegan<\/a> Fashion Award 2020<\/span><\/span><\/p>\n

More about LOVJOI. Click here<\/a><\/p>\n

\u00a9 LOVJOI<\/p>\n","protected":false},"excerpt":{"rendered":"

Two sustainable fashion brands with an XL portfolio from fashion to (sexy!) underwear, jeans with contemporary cuts and a swimwear collection (from 2021) – whoever believes that the sustainable commitment of LOVJOI founder Verena Paul-Benz would be exhausted, he is wrong. The visionary Swabian woman’s expansion course is far from over.<\/p>\n","protected":false},"author":3,"featured_media":15712,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[301,293,340],"tags":[671,613,635,629],"acf":[],"yoast_head":"\nLOVJOI \u2013 sustainable down to the smallest detail - GREENSTYLE<\/title>\n<meta name=\"description\" content=\"LOVJOI only produces what is sold in advance. Under fair conditions and always with an eye on progress. 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Since 2019<\/strong> Verena is also managing director of the sustainable streetwear brand ThokkThokk<\/a> from Munich, which is combined together with LOVJOI under their holding company ConStella<\/strong>.<\/span> The visionary businesswoman and mother’s plan?<\/span> The development of further own brands under the umbrella brand ThokkThokk-Market<\/strong> in order to expand the range of products to include shoes, jewelry and home textiles.<\/span><\/span><\/p>\n