{"id":13961,"date":"2020-09-29T09:26:43","date_gmt":"2020-09-29T07:26:43","guid":{"rendered":"https:\/\/greenstyle-muc.com\/besonnen-mindful-yoga-wear\/"},"modified":"2020-11-05T12:35:43","modified_gmt":"2020-11-05T10:35:43","slug":"besonnen-mindful-yoga-wear","status":"publish","type":"post","link":"https:\/\/greenstyle-muc.com\/en\/besonnen-mindful-yoga-wear\/","title":{"rendered":"BESONNEN &#8211; mindful yoga wear"},"content":{"rendered":"<p><span class=\"tlid-translation translation\" lang=\"en\"><span title=\"\">From the <strong>yoga studio<\/strong> to the office and then to dinner with friends &#8211; you don&#8217;t need much for that.<\/span> <span title=\"\">You just need the right clothes.<\/span> <span class=\"\" title=\"\"><strong>Minimalist design<\/strong>, high-quality materials, a lot of style and maximum flexibility are the demands that Annett with <strong>BESONNEN<\/strong> has on her collection in order to save resources, make the world a little better and also make the wearer a little happier.<\/span><\/span><\/p>\n<blockquote><p><span class=\"tlid-translation translation\" lang=\"en\"><span class=\"\" title=\"\">We believe that versatility and multifunctional materials are the answer to the pile of textile garbage in the &#8216;fast fashion&#8217; industry.<\/span> <span title=\"\">Annett Borg<\/span><\/span><\/p><\/blockquote>\n<p><span class=\"tlid-translation translation\" lang=\"en\"><span title=\"\">After her first job at a London <strong>high street label<\/strong>, the trained fashion designer knew that this would not be her way.<\/span> <span title=\"\">The<strong> fast fashion industry<\/strong> produces too much waste.<\/span> <span title=\"\">She returned home and not only took her first steps on the way to becoming a <strong>green fashion pioneer<\/strong>.<\/span> <span class=\"\" title=\"\">As coordinator of the digital awareness campaign <a href=\"https:\/\/greenstyle-muc.com\/fashion-revolution-2020-jetzt-erst-recht\/\">\u2018Fashion Revolution Germany\u2019<\/a>, she paved the way for the sustainable fashion movement.<\/span> <span class=\"\" title=\"\">The Berliner chose the name for her own slow fashion label very deliberately, because \u201cBESONNEN\u201d is not just full of sunshine.<\/span> <span class=\"\" title=\"\">This is about <strong>mindfulness, awareness and inner peace<\/strong>.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-14209\" src=\"https:\/\/greenstyle-muc.com\/wp-content\/uploads\/2020\/09\/inline-Kopie-2.jpg\" alt=\"BESONNEN\" width=\"1200\" height=\"547\" srcset=\"https:\/\/greenstyle-muc.com\/wp-content\/uploads\/2020\/09\/inline-Kopie-2.jpg 1200w, https:\/\/greenstyle-muc.com\/wp-content\/uploads\/2020\/09\/inline-Kopie-2-300x137.jpg 300w, https:\/\/greenstyle-muc.com\/wp-content\/uploads\/2020\/09\/inline-Kopie-2-1024x467.jpg 1024w, https:\/\/greenstyle-muc.com\/wp-content\/uploads\/2020\/09\/inline-Kopie-2-768x350.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2><span class=\"tlid-translation translation\" lang=\"en\"><span class=\"\" title=\"\">Longevity is an important sustainability factor at BESONNEN.<\/span><\/span><\/h2>\n<p><span class=\"tlid-translation translation\" lang=\"en\">This is why the trained fashion designer relies on<strong> durable fibers<\/strong> and <strong>innovative finishing techniques<\/strong> with low environmental impact for her label. Clear designs and functional details (keyword: high waistband, extra strong seams) instead of <strong>seasonal trends<\/strong> also extend the wearing time of an item of clothing. The <strong>clearly defined color palette<\/strong> from steel gray to kissable red and noble black to bright Bauhaus blue works just as well tone-on-tone as with <strong>Mix&#8217;n Match<\/strong>. The materials? Clearly recycled and circular in order to protect resources that are becoming increasingly scarce.<\/span><\/p>\n<h2>One world\u2019s waste is another world\u2019s ressource<\/h2>\n<p><span class=\"tlid-translation translation\" lang=\"en\">The focus of BESONNEN is a well <strong>thought-out capsule collection<\/strong> for sport and leisure, which can be<strong> combined<\/strong> with each other or with other items of clothing. The favorite pieces are made from <strong>organic cotton, Tencel<\/strong> and <strong>Econyl<\/strong> in a factory in Poland.<\/span><\/p>\n<blockquote><p><span class=\"tlid-translation translation\" lang=\"en\">Our mission is to transform the fashion market sustainably through a resource-saving and circular business model. Annett Borg<\/span><\/p><\/blockquote>\n<p><span class=\"tlid-translation translation\" lang=\"en\">The BESONNEN bustiers and leggings are made from the 100 percent recycled nylon fiber <a href=\"https:\/\/greenstyle-muc.com\/en\/lexicon\/\">ECONYL\u00ae fiber<\/a>. It can be recycled without losing quality, which is particularly important for the return of the products. <a href=\"https:\/\/greenstyle-muc.com\/en\/lexicon\/\">Tencel<\/a> is used for the BESONNEN T-shirts and tops because this fiber is manufactured in a closed production cycle. The <strong>Econic Kimono<\/strong> (always fits!) Uses organic cotton, which pays into the sustainability account with <strong>91 percent<\/strong> less water and <strong>60 percent<\/strong> less energy consumption (according to the Soil Association).<\/span><\/p>\n<p><strong>Further Informations about<\/strong> BESONNEN. <a href=\"http:\/\/www.besonnen-fashion.com\" target=\"_blank\" rel=\"noopener noreferrer\">Click here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With her yoga label BESSONNEN, Annett Borg designs long-lasting fashion that is intended to reduce the pile of textile waste in the fast fashion industry. The trained fashion designer and founding member of Fashion Revolution Germany expresses her circular approach in her circular capsule collection.<\/p>\n","protected":false},"author":3,"featured_media":13266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[934,526,293],"tags":[657,665,540,614,307,630,660,542],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BESONNEN - mindful yoga wear - GREENSTYLE<\/title>\n<meta name=\"description\" content=\"Minimalist design, high-quality materials and maximum flexibility are the demands that Annett has on her collection with BESONNEN.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/greenstyle-muc.com\/en\/besonnen-mindful-yoga-wear\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BESONNEN - mindful yoga wear - GREENSTYLE\" \/>\n<meta property=\"og:description\" content=\"Minimalist design, high-quality materials and maximum flexibility are the demands that Annett has on her collection with BESONNEN.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/greenstyle-muc.com\/en\/besonnen-mindful-yoga-wear\/\" \/>\n<meta property=\"og:site_name\" content=\"GREENSTYLE\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-29T07:26:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-05T10:35:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/greenstyle-muc.com\/wp-content\/uploads\/2020\/09\/Beitrag-6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1416\" \/>\n\t<meta property=\"og:image:height\" content=\"944\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mirjam Smend\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mirjam Smend\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/greenstyle-muc.com\/en\/besonnen-mindful-yoga-wear\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/greenstyle-muc.com\/en\/besonnen-mindful-yoga-wear\/\"},\"author\":{\"name\":\"Mirjam Smend\",\"@id\":\"https:\/\/greenstyle-muc.com\/en\/#\/schema\/person\/6c0cf80c39c77ce2010f8d26e300f9fd\"},\"headline\":\"BESONNEN &#8211; 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