{"id":13492,"date":"2020-10-01T21:21:06","date_gmt":"2020-10-01T19:21:06","guid":{"rendered":"https:\/\/greenstyle-muc.com\/mode-mit-mission-marina-spadafora\/"},"modified":"2020-10-05T18:07:44","modified_gmt":"2020-10-05T16:07:44","slug":"mode-mit-mission-marina-spadafora","status":"publish","type":"post","link":"https:\/\/greenstyle-muc.com\/en\/mode-mit-mission-marina-spadafora\/","title":{"rendered":"Fashion with a mission"},"content":{"rendered":"<p><iframe src=\"https:\/\/www.youtube.com\/embed\/_xf9bnAy8bE?rel=0\" width=\"800\" height=\"603\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p><span class=\"tlid-translation translation\" lang=\"en\"><span class=\"\" title=\"\">Even as a young woman, <a href=\"http:\/\/www.marinaspadafora.com\">Marina Spadafora<\/a> has dealt intensively with issues such as social justice and resolved to make <strong>a difference<\/strong> with her work.<\/span> <span class=\"\" title=\"\">This commitment became concrete in 2007 when she got the chance to design a <strong>small sustainable collection<\/strong> for a young entrepreneur that was exclusively produced in Africa.<\/span> <span class=\"\" title=\"\">Since then, the focus of her work has been on making <strong>fashion with a mission<\/strong> more sustainable and fairer.<\/span><\/span><\/p>\n<blockquote><p><span class=\"tlid-translation translation\" lang=\"en\"><span class=\"\" title=\"\">More and more companies in Italy are dealing with sustainability, but it should go faster.<\/span><\/span><\/p><\/blockquote>\n<p><span class=\"tlid-translation translation\" lang=\"en\"><span title=\"\">The subject, she says, is becoming increasingly important in <strong>Italy<\/strong>.<\/span> <span title=\"\">As the coordinator of <a href=\"https:\/\/www.fashionrevolution.org\/europe\/italy\/\">Fashion Revoluion Italy<\/a>, she deals intensively with the <strong>production conditions on site<\/strong>.<\/span> <span class=\"\" title=\"\">\u201cMore and more companies are dealing with it, but it should go faster.\u201d In a <a href=\"https:\/\/franzmagazine.com\/2020\/04\/14\/diese-krise-darf-nicht-auf-kosten-der-letzten-in-der-kette-gehen-bettina-musiolek\/\" target=\"_blank\" rel=\"noopener noreferrer\">conversation<\/a> with <a href=\"https:\/\/greenstyle-muc.com\/en\/bettina-musiolek-cleanclothescampaign\/\">Bettina Musiolek<\/a> from the Clean Clothes Campaign, we learned that the <strong>Italian luxury brands<\/strong> are among the most irresponsible in the industry.<\/span> <span class=\"\" title=\"\">For <a href=\"https:\/\/greenstyle-muc.com\/en\/marinaspadafora-fashionrevolutionitaly\/\">Marina Spadafora<\/a>, this is also due to the fact that many companies are increasingly focusing on <strong>environmental aspects<\/strong>, but not so much on production conditions.<\/span> <span class=\"\" title=\"\">&#8220;<strong>There is progress<\/strong> in the area of sustainability,&#8221; she emphasizes, &#8220;but the<strong> social aspect,<\/strong> i.e. paying people fairly, is often forgotten.&#8221;<\/span><\/span><\/p>\n<blockquote><p><span class=\"tlid-translation translation\" lang=\"en\"><span class=\"\" title=\"\">The social aspect, i.e. paying people fairly, is often forgotten.<\/span><\/span><\/p><\/blockquote>\n<p><span class=\"tlid-translation translation\" lang=\"en\"><span title=\"\">Marina emphasizes that sustainable fashion with a mission is by far not just about the use of materials like <a href=\"https:\/\/greenstyle-muc.com\/en\/lexicon\/\">organic cotton<\/a>.<\/span> <span title=\"\">Some brands made it a little too easy for themselves.<\/span> <span class=\"\" title=\"\">It is important for consumers to deal with the <strong>complexity of the topic<\/strong>.<\/span> <span class=\"\" title=\"\">Since almost all of the books are in English, she decided to finally write a book for the <strong>Italian public<\/strong>.<\/span> <span class=\"\" title=\"\">\u201cLa rivoluzione comincia dal tuo armadio\u201d was recently published, in which Marina, together with journalist <strong>Luisa Ciuni<\/strong>, gives an overview of the <strong>situation and practices in the fashion industry<\/strong>, but above all has put together many tips on how everyone can improve<\/span> <span title=\"\">can contribute.<\/span> <span class=\"\" title=\"\">For example, to stay away from fashion that costs too little.<\/span> <span class=\"\" title=\"\">\u201cWe really don&#8217;t need more clothes, <strong>we should buy less and better<\/strong>.<\/span> <span class=\"\" title=\"\">And above all wear our clothes for a long time. &#8220;<\/span><\/span><\/p>\n<blockquote><p><span class=\"tlid-translation translation\" lang=\"en\"><span class=\"\" title=\"\">The luxury industry has tried to copy fast fashion.<\/span><\/span><\/p><\/blockquote>\n<p><span class=\"tlid-translation translation\" lang=\"en\">Corona has hit the fashion industry hard. The situation in Italy is very, very difficult, says Marina. Online cannot replace the direct experience with clothing, people want to attack <strong>the materials<\/strong>, come into the showroom and see the clothing. That&#8217;s why accessories are currently selling much better than clothing. But Marina also sees an <strong>opportunity for change<\/strong> in the crisis. Giorgio Armani was the first to publicly demand that the industry should <strong>shut down and slow down<\/strong>. Because it cannot be that the luxury industry is copying fast fashion at its own pace, constantly bringing out new collections and everyone involved in the <strong>production process<\/strong> can hardly withstand the stress. Armani has committed itself to only bringing out <strong>two collections per year<\/strong>. Dries van Noten has also campaigned for a change and was able to win other brands such as Gucci to come on board.<\/span><\/p>\n<p>Marina is always full of new ideas, she is currently working on <strong>new projects<\/strong>. Together with <strong>UNIDO<\/strong>, she is developing a new thread made of denim and cotton in Egypt, from which students design some items of clothing that are then produced in Italy. She also supports a<strong> large company<\/strong>, whose name has yet to remain a secret, in taking the first steps towards sustainability and developing a <strong>small capsule collection<\/strong>. And in September Marina Spadafora will organize a three-day event on sustainable fashion topics at Corso Como 10 during the fashion shows in Milan with the platform \u201cA New Awareness\u201d. We hope to see Marina soon at one of the next issues of the GREENSTYLE Conference in Munich.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a designer and consultant for brands like Prada, Miu Miu and Ferragamo and as an ambassador for sustainable and fair fashion, Marina Spadafora knows the Italian fashion industry with all its strengths and weaknesses like no other. In an interview with Susanne Barta, she gives an insight.<\/p>\n","protected":false},"author":1,"featured_media":13494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[390,383],"tags":[296],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fashion with a mission - GREENSTYLE<\/title>\n<meta name=\"description\" content=\"Marina emphasizes that sustainable fashion with a mission is by far not just about the use of materials like organic cotton.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/greenstyle-muc.com\/en\/mode-mit-mission-marina-spadafora\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fashion with a mission - GREENSTYLE\" \/>\n<meta property=\"og:description\" content=\"Marina emphasizes that sustainable fashion with a mission is by far not just about the use of materials like organic cotton.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/greenstyle-muc.com\/en\/mode-mit-mission-marina-spadafora\/\" \/>\n<meta property=\"og:site_name\" content=\"GREENSTYLE\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-01T19:21:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-05T16:07:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/greenstyle-muc.com\/wp-content\/uploads\/2020\/10\/ScreensSpadaforaen.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"vanda\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"vanda\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/greenstyle-muc.com\/en\/mode-mit-mission-marina-spadafora\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/greenstyle-muc.com\/en\/mode-mit-mission-marina-spadafora\/\"},\"author\":{\"name\":\"vanda\",\"@id\":\"https:\/\/greenstyle-muc.com\/en\/#\/schema\/person\/254b9c787a7727abec7c7fecb3f0ebf4\"},\"headline\":\"Fashion with a mission\",\"datePublished\":\"2020-10-01T19:21:06+00:00\",\"dateModified\":\"2020-10-05T16:07:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/greenstyle-muc.com\/en\/mode-mit-mission-marina-spadafora\/\"},\"wordCount\":626,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/greenstyle-muc.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/greenstyle-muc.com\/en\/mode-mit-mission-marina-spadafora\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/greenstyle-muc.com\/wp-content\/uploads\/2020\/10\/ScreensSpadaforaen.jpg\",\"keywords\":[\"Fashion Revolution\"],\"articleSection\":[\"Conference\",\"Videos\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/greenstyle-muc.com\/en\/mode-mit-mission-marina-spadafora\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/greenstyle-muc.com\/en\/mode-mit-mission-marina-spadafora\/\",\"url\":\"https:\/\/greenstyle-muc.com\/en\/mode-mit-mission-marina-spadafora\/\",\"name\":\"Fashion with a mission - 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