{"id":13333,"date":"2020-09-10T11:18:22","date_gmt":"2020-09-10T09:18:22","guid":{"rendered":"https:\/\/greenstyle-muc.com\/nata-y-limon-social-business\/"},"modified":"2021-07-12T16:27:11","modified_gmt":"2021-07-12T14:27:11","slug":"nata-y-limon-social-business","status":"publish","type":"post","link":"https:\/\/greenstyle-muc.com\/en\/nata-y-limon-social-business\/","title":{"rendered":"Nata Y Lim\u00f3n – social business"},"content":{"rendered":"

In 2005, the Nata Y Lim\u00f3n founders met each other during their tourism studies in Wernigerode<\/strong>, followed by relocations, marketing jobs with large companies and the urge to put their own energy into something meaningful. Both quit their jobs and left for Central America<\/strong> to get involved in social projects. Over pizza and wine in Granada, Nicaragua<\/strong>, the two visionaries decided to put their energy into something meaningful and merge their ideas, thoughts and visions into a common social brand<\/strong>. Their goal? To support indigenous women in the long term by making their craft a sustainable source of income<\/strong>.<\/p>\n

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Marlene and Anne share the same passion: commitment to indigenous women and their craftsmanship<\/span><\/span><\/figcaption><\/figure>\n

Nata y Lim\u00f3n is Spanish for “cream & lemon”.<\/h2>\n

Mayan women have passed on the art of weaving to their daughters over generations<\/strong> and have preserved it for the present. Today, for many of these women, it is the only way to provide for their families’ livelihood<\/strong>. This is where the concept by Nata Y Lim\u00f3n comes in, as these women often live in poverty despite their skills<\/strong>. Together with the weavers, Marlene and Anne develop handmade, timeless and modern fabric designs<\/strong> for interior accessories and fashion based on the Mayan textile tradition<\/strong>.<\/p>\n

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Securing the livelihood of indigenous women through self-help – that is Nata Y Lim\u00f3n.<\/span><\/span><\/figcaption><\/figure>\n

Their mission? Women empowerment through social business.<\/h2>\n

The fabrics are woven and produced in Guatemala<\/strong> as this is where craft originated. Work is necessary for these indigenous women, as they can benefit from it in the long term. What is important to Nata Y Lim\u00f3n<\/strong>? The respectful treatment and a fair perspective: Starting with regular payment on the basis of a fair hourly wage (based on the data of the Global Living Wage Coalition), paid vacations and a guaranteed purchase of 200 bags per month<\/strong>. This not only ensures the livelihood of 14 weavers and tailors. Since its founding in 2017, Nata Y Lim\u00f3n has offered women perspectives<\/strong> through its traditional weaving craft.<\/p>\n

It’s only premium when it’s ethical.<\/p><\/blockquote>\n

In the Heroine Bag Collection<\/strong>, the two founders show their recognition and appreciation for women<\/strong>. A collection that with timeless classics and minimalist color spectrums<\/strong>, emphasizes the luminous diversity of its customers.<\/p>\n

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From women for women – the Heroine Collection<\/figcaption><\/figure>\n

Good to know:<\/strong> One percent<\/strong> of each bag sold goes to the non-profit organization Amazonas Watch<\/a>, which is committed to climate protection and the preservation of the Amazon rainforest ecosystem<\/strong> as well as human rights<\/strong> of the indigenous population living there.<\/p>\n