We spoke with Anja Woertge<\/a> about the task of sustainable fashion journalism and a possible change in values.<\/p>\n<span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">\ufeff<\/span><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>How much journalism is actually in fashion journalism? Do we have to rely on the <strong>personal responsibility of the readers<\/strong>? Can fashion journalism <strong>work at all<\/strong> in the context of sustainability? Anja Woertge, who studied fashion & design at the <strong>AMD Akademie Mode & Design<\/strong> in Berlin, illuminates these topics.<\/p>\n<p>She knows both sides, having worked as fashion editor for <strong>Stylight<\/strong> and <strong>Burda Style<\/strong> before becoming fashion director for the sustainable magazine <a href=\"http:\/\/s609430460.online.de\/greenstyle-muc-2020\/en\/fogs-magazine-anja-woertge\/\">FOGS<\/a>. Besides her freelance work as fashion editor & stylist for magazines like <strong>ELLE, Grazia<\/strong> & Co. she writes about everything on\u00a0 mountains on her blog Mountanista.<\/p>\n<h2><strong>We are to some extent a service provider to the industry. But also service providers to humanity.<\/strong><\/h2>\n<p>Journalists are often referred to as service <strong>providers to the industry<\/strong>. Quite right. Their duty to inform is not being fulfilled. Against the background of the climate crisis, sales-promoting and image-driven <strong>product journalism<\/strong>, as it is widely practiced today online and offline, is <strong>no longer relevant<\/strong>.<\/p>\n<h2><strong>10 must-haves of the season should also decrease in conventional magazines.<\/strong><\/h2>\n<p>As a <strong>sustainable fashion journalist<\/strong>, you go from being an advertiser to an informer. <strong>Instead of arousing desires<\/strong>, sustainable journalism focuses on awareness. The aim is to rethink and show that instead of \u201cmore\u201d there is also \u201c<strong>more beautiful, better, more durable<\/strong>\u201d. Central themes are the return to values. <strong>Less (mass) consumption<\/strong>. More sustainability.<\/p>\n<h2 style=\"text-align: center;\"><strong>Sustainable fashion journalism has three tasks<\/strong><\/h2>\n<p style=\"text-align: center;\"><strong><img decoding=\"async\" class=\"wp-image-3452 aligncenter\" src=\"http:\/\/greenstyle-muc.com\/wp-content\/uploads\/2019\/05\/190514_Greenstyle_Logo_GMUC.jpg\" alt=\"\" width=\"30\" height=\"30\" \/><\/strong><\/p>\n<p style=\"text-align: center;\">To show the reader <strong>what sustainability means<\/strong> and why it is fun.<\/p>\n<p style=\"text-align: center;\"><strong><img decoding=\"async\" class=\"wp-image-3452 aligncenter\" src=\"http:\/\/greenstyle-muc.com\/wp-content\/uploads\/2019\/05\/190514_Greenstyle_Logo_GMUC.jpg\" alt=\"\" width=\"30\" height=\"30\" \/><\/strong><\/p>\n<p style=\"text-align: center;\">To <strong>provide a platform<\/strong> for small sustainable labels to grow.<\/p>\n<p style=\"text-align: center;\"><strong><img decoding=\"async\" class=\"wp-image-3452 aligncenter\" src=\"http:\/\/greenstyle-muc.com\/wp-content\/uploads\/2019\/05\/190514_Greenstyle_Logo_GMUC.jpg\" alt=\"\" width=\"30\" height=\"30\" \/><\/strong><\/p>\n<p style=\"text-align: center;\">To show the industry <strong>why it is worth investing<\/strong> in sustainability.<\/p>\n<p>Sustainability is also becoming increasingly important in<strong> conventional fashion magazines<\/strong>. To expand the target group. However, the more in-depth information is still provided by <strong>special interest magazines<\/strong>. It would make sense to<strong> interlink both<\/strong> media. Ideally, this <strong>reorientation<\/strong> of the topic will lead to a change in values in fashion journalism.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More consumption. More trends. More and more seasons. Classic fashion journalism is often tied to \u201calways more\u201d. Whether sales-promoting formats such as \u201cten must-haves of the season\u201d or \u201cOutfits under 50 or 100 euros\u201d are still contemporary and whether sustainable fashion journalism can have a positive effect on conventional magazines? <\/p>\n","protected":false},"author":1,"featured_media":8396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[390,383],"tags":[429,433,385],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What's Sustainable fashion journalism all about? - GREENSTYLE<\/title>\n<meta name=\"description\" content=\"More consumption. More trends. More and more seasons. Sustainable fashion journalism means consciousness instead of desirability!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/greenstyle-muc.com\/en\/sustainable-fashion-journalism\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What's Sustainable fashion journalism all about? - GREENSTYLE\" \/>\n<meta property=\"og:description\" content=\"More consumption. More trends. More and more seasons. 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<span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">\ufeff<\/span><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>How much journalism is actually in fashion journalism? Do we have to rely on the <strong>personal responsibility of the readers<\/strong>? Can fashion journalism <strong>work at all<\/strong> in the context of sustainability? Anja Woertge, who studied fashion & design at the <strong>AMD Akademie Mode & Design<\/strong> in Berlin, illuminates these topics.<\/p>\n<p>She knows both sides, having worked as fashion editor for <strong>Stylight<\/strong> and <strong>Burda Style<\/strong> before becoming fashion director for the sustainable magazine <a href=\"http:\/\/s609430460.online.de\/greenstyle-muc-2020\/en\/fogs-magazine-anja-woertge\/\">FOGS<\/a>. Besides her freelance work as fashion editor & stylist for magazines like <strong>ELLE, Grazia<\/strong> & Co. she writes about everything on\u00a0 mountains on her blog Mountanista.<\/p>\n<h2><strong>We are to some extent a service provider to the industry. But also service providers to humanity.<\/strong><\/h2>\n<p>Journalists are often referred to as service <strong>providers to the industry<\/strong>. Quite right. Their duty to inform is not being fulfilled. Against the background of the climate crisis, sales-promoting and image-driven <strong>product journalism<\/strong>, as it is widely practiced today online and offline, is <strong>no longer relevant<\/strong>.<\/p>\n<h2><strong>10 must-haves of the season should also decrease in conventional magazines.<\/strong><\/h2>\n<p>As a <strong>sustainable fashion journalist<\/strong>, you go from being an advertiser to an informer. <strong>Instead of arousing desires<\/strong>, sustainable journalism focuses on awareness. The aim is to rethink and show that instead of \u201cmore\u201d there is also \u201c<strong>more beautiful, better, more durable<\/strong>\u201d. Central themes are the return to values. <strong>Less (mass) consumption<\/strong>. More sustainability.<\/p>\n<h2 style=\"text-align: center;\"><strong>Sustainable fashion journalism has three tasks<\/strong><\/h2>\n<p style=\"text-align: center;\"><strong><img decoding=\"async\" class=\"wp-image-3452 aligncenter\" src=\"http:\/\/greenstyle-muc.com\/wp-content\/uploads\/2019\/05\/190514_Greenstyle_Logo_GMUC.jpg\" alt=\"\" width=\"30\" height=\"30\" \/><\/strong><\/p>\n<p style=\"text-align: center;\">To show the reader <strong>what sustainability means<\/strong> and why it is fun.<\/p>\n<p style=\"text-align: center;\"><strong><img decoding=\"async\" class=\"wp-image-3452 aligncenter\" src=\"http:\/\/greenstyle-muc.com\/wp-content\/uploads\/2019\/05\/190514_Greenstyle_Logo_GMUC.jpg\" alt=\"\" width=\"30\" height=\"30\" \/><\/strong><\/p>\n<p style=\"text-align: center;\">To <strong>provide a platform<\/strong> for small sustainable labels to grow.<\/p>\n<p style=\"text-align: center;\"><strong><img decoding=\"async\" class=\"wp-image-3452 aligncenter\" src=\"http:\/\/greenstyle-muc.com\/wp-content\/uploads\/2019\/05\/190514_Greenstyle_Logo_GMUC.jpg\" alt=\"\" width=\"30\" height=\"30\" \/><\/strong><\/p>\n<p style=\"text-align: center;\">To show the industry <strong>why it is worth investing<\/strong> in sustainability.<\/p>\n<p>Sustainability is also becoming increasingly important in<strong> conventional fashion magazines<\/strong>. To expand the target group. However, the more in-depth information is still provided by <strong>special interest magazines<\/strong>. It would make sense to<strong> interlink both<\/strong> media. Ideally, this <strong>reorientation<\/strong> of the topic will lead to a change in values in fashion journalism.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More consumption. More trends. More and more seasons. Classic fashion journalism is often tied to \u201calways more\u201d. Whether sales-promoting formats such as \u201cten must-haves of the season\u201d or \u201cOutfits under 50 or 100 euros\u201d are still contemporary and whether sustainable fashion journalism can have a positive effect on conventional magazines? <\/p>\n","protected":false},"author":1,"featured_media":8396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[390,383],"tags":[429,433,385],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What's Sustainable fashion journalism all about? - GREENSTYLE<\/title>\n<meta name=\"description\" content=\"More consumption. More trends. More and more seasons. Sustainable fashion journalism means consciousness instead of desirability!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/greenstyle-muc.com\/en\/sustainable-fashion-journalism\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What's Sustainable fashion journalism all about? - GREENSTYLE\" \/>\n<meta property=\"og:description\" content=\"More consumption. More trends. More and more seasons. 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