For four generations, the Italian family business, MASOLINI1949, has been producing shoes. With the second collection RE-BORN shoes, Nicola Masolini not only pays tribute to the negative development in the textile industry by manufacturing shoes from used materials. He also returns to the roots of the company founded in the post-war period.
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On Instagram, Holger Petermann describes himself as “créateur de valeurs”. He has been dealing with sustainability issues for a long time. He brings them together with style, form and design. So it is only logical that Holger does not lag behind trends, but creates them. He is managing director of the PR and marketing agency “THINK INC” and with “Standard Project” he develops the theme of slow fashion as a collective brand.
The new minimalist label captivates through the absence of color and the reduction to the essential. The products – from T-shirts and bicycles to pencils and stationery – are simply called “items” and consistently numbered. Less is clearly more here. As an expert in luxury sportswear, fashion and brand building, Holger Petermann is in great demand. As a sensitive actor, he also offers “Environmental Education Programs” and “Trashwalks” at schools, among other things. This is intended to sensitize the younger generation to the preservation and protection of the environment.
RE-BELLO was the first fashion label “Made in Italy” to address concepts such as responsibility and innovation by combining style, high quality design and fashion with respect for environmental issues. Even years after its foundation, the brand continues to show that sustainable + minimalist can be a successful concept.
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Jeans on ice? Not only does this sound fun, but it is also revolutionary. Because instead of using environmentally harmful finishing methods for denim, the start-up DD Garment Solutions from Gmund uses the environmentally conscious and sustainable method developed in its own laboratory since 2018.
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After long preparation, Susanne Delling opened her denim design studio, ONE-OFFsue, in Kaarst at the beginning of 2019. She has been setting a stylish example against fast-moving trends with her unique denim pieces (named after beautiful islands) in all imaginable styles.
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Timeless and original, the love for nature and the concern for endangered species have inspired Christine Stegmann to create her label, MYINTOX, simultaneously “advertising” for the protection of species, which can be found on cashmere jumpers, oversize sweaters, t-shirts and bags with great style.
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The trio at LEIT & HELD wants to redefine leather production. Instead of fast trends and low prices, the brand’s products – made in Germany – are about timeless design, honest products and transparency along the entire value chain.
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Wonderfully clean looks made from maximum sustainable raw material and fair production. The label, MÁ Hemp Wear, from Hamburg wants to polish up the image of hemp with its ultra-soft jumpers, pants, t-shirts and boxer shorts. Mission accomplished.
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