First company in Germany to produce dresses, tunics and blouses from rose viscose, which is compostable. The innovative fiber is made from cotton in combination with viscose fibers from rose petals. According to founder Tanja Kliewe-Meyer, the ‘friendly rose’ collection stands for the new and trendy naturalness in fashion: the desire to dress in an exclusive and sustainable way – with a good feeling.
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“Today’s fashion system does not reflect the needs of today’s world,” says Arnold Gevers, fashion designer and professor at the AMD Academy of Fashion & Design in Munich. Because he does not want to submit to this system, he has given his visions a framework and founded AA Gold in 2019. His goal: change.
The use of sustainable materials and a contemporary adaptation of the design process are an integral part of his concept. His enthusiasm for the zero waste theme, which he developed during his collaboration on the Kopa Kona collection with the artist Michael Hofstetter, has been further developed with AA Gold. The result? Contemporary styles for contemporary people.
The design method behind zero waste fashion requires the transformation of certain details and shapes of the garments. Our aim is to develop designs that are both contemporary and fashionable despite their limitations. The styles are fresh and with flair and at home in fashionable wardrobes.
The implementation of the AA Gold collection Maxi Over can be supported from October 2019 within the framework of a crowdfunding campaign.
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